Marketo
Marketo connections give you access to your company’s marketing campaign data.
Source Setup
To create a Marketo connection in Etleap you will need to provide the REST endpoint and credentials.
- To create the REST API user in your Marketo application, please follow these instructions here .
Prefer using an API? Go here and select Marketo under the Body header to create a connection via API.
What Data is Available?
Update-Mode Deletes Support
Deletes are not supported for update-mode entities with this connector.
You can build Marketo pipelines with the following entities:
| Entity | Pipeline Mode |
|---|---|
| Activities | Append |
| Campaigns | Replace |
| Leads | Update |
| Programs | Replace |
| Tags | Replace |
Etleap uses the REST API to retrieve the above entities.
Key Considerations
Quota
Most Marketo subscriptions allow 50,000 API calls per day. Etleap will never exceed this limit. To limit quota used by Etleap you can also allocate less API calls in the connection setup page.
Anonymous Activities
Activities generated from anonymous leads are not captured, Marketo’s API does not expose activities through the REST API until they are merged to a known lead.