Bing Ads

Bing Ads connections give you access to your company’s ad report data from your Microsoft Advertising account.

Source Setup

Etleap uses OAuth to authenticate with your Microsoft Advertising (Bing) account. The connection setup page will forward you to Microsoft to authenticate and authorize Etleap to extract Bing Ads data from your Microsoft Advertising account.

Prefer using an API? Go here and select Bing Ads under the Body header to start creating a connection via API.

What Data is Available?

Note

Update-Mode Deletes Support

Deletes are not applicable for this connector as pipelines handle reporting rather than entity data.

You can create Bing Ads pipelines with the following entities:

Entity	Pipeline Mode
Account Performance Report	Update
Ad Dynamic Text Performance Report	Update
Ad Extension By Ad Report	Update
Ad Extension By Keyword Report	Update
Ad Extension Detail Report	Update
Ad Group Performance Report	Update
Ad Performance Report	Update
Audience Performance Report	Update
Campaign Performance Report	Update
Destination Url Performance Report	Update
Goals And Funnels Report	Update
Keyword Performance Report	Update
Product Dimension Performance Report	Update
Product Partition Performance Report	Update
Publisher Usage Performance Report	Update
Share Of Voice Report	Update

Etleap extracts data by creating Bing Ads reports based on selected Attributes and Performance Statistics (quantitative measurements). You can specify these as fields for the selected report type.

Etleap will automatically add the fields that are required for the selected report type. Every report has to include at least one Performance Statistics field. All the selected fields will be used as column headers in the report.

Microsoft limits certain Attribute and Performance Statistics combinations. Etleap will verify and inform the user whether the selected combination is valid. You can find more information about the required and optional fields of each report type here .