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Verizon Media

Verizon Media connections give you access to your organization’s advertising and content service reporting data.

Source Setup

Etleap uses OAuth to authenticate with Verizon Media. The connection setup page in Etleap will forward you to your Verizon Media account to authorize API access.

Note

Prefer using an API? Go here  and select Verizon Media under the Body header to start creating a connection via API.

What Data is Available?

Note

Update-Mode Deletes Support

Deletes  are not applicable for this connector as pipelines handle reporting rather than entity data.

You can create Verizon Media pipelines with the following entities:

EntityPipeline Mode
Verizon Media Report Update

You will need to select Metrics and Dimensions when creating your pipeline. The complete list is below:

Dimensions

  • PUBLISHER
  • LAYOUT
  • ADVERTISER
  • CAMPAIGN
  • LINE
  • AD
  • CREATIVE
  • DOMAIN
  • ADVERTISER CATEGORY ID
  • COUNTRY
  • REGION
  • CITY
  • POSTAL CODE
  • DEVICE CATEGORY
  • BROWSER TYPE
  • DESKTOP_OS
  • AGE
  • GENDER
  • AD POSITION
  • DEVICE TYPE
  • ADVERTISER SUB CATEGORY
  • SUBDOMAIN
  • MEDIA TYPE
  • ADVERTISER GROUP
  • GOAL TYPE
  • LINE BILLING METHOD
  • MARKET AREA
  • PIXEL PARAMETER
  • INVENTORY TYPE
  • EXCHANGE DEAL ID

Metrics

  • IMPRESSIONS
  • CLICKS
  • CTR
  • CONVERSION
  • START VIEWS
  • COMPLETIONS 25
  • COMPLETIONS 50
  • COMPLETIONS 75
  • COMPLETIONS 100
  • DROP RATE 0
  • DROP RATE 25
  • DROP RATE 50
  • DROP RATE 75
  • CPC
  • CNVR
  • CPA
  • ADVERTISER SPENDING
  • ADVERTISER ECPM
  • PUBLISHER EARNINGS
  • PUBLISHER EARNINGS PERC
  • INVENTORY ECPM
  • NETWORK PROFIT
  • NETWORK PROFIT PERC
  • NETWORK ECPM
  • AVERAGE FREQUENCY
  • COMPLETION RATE 25
  • COMPELTION RATE 50
  • COMPLETION RATE 75
  • COMPLETION RATE 100
  • YAHOO MEASURABLE IMPRESSIONS
  • YAHOO VIEWABLE IMPRESSIONS
  • YAHOO VIEWABLE RATE
  • NON VIEWABLE IMPRESSIONS
  • YAHOO NON MEASURABLE IMPRESSIONS
  • YAHOO MEASURABLE RATE
  • IMPRESSION DISTRIBUTION VIEWABLE
  • VIEW THROUGH CONVERSION
  • CLICK THROUGH CONVERSION
  • VIEW THROUGH CONVERSION RATE
  • CLICK THROUGH CONVERSION RATE
  • VIEW THROUGH CPA
  • CLICK THROUGH CPA
  • UNIQUE VIEWERS
  • SEAT TECH FEE
  • SEAT DATA FEE
  • SEAT MANAGEMENT FEE
  • FILTERED IMPRESSIONS
  • FILTERED CLICKS
  • CONVERSION VALUE
  • ROAS
  • MOAT VIEWABLE RATE
  • MOAT VIEWABLE IMPRESSIONS
  • MOAT MEASURABLE IMPRESSIONS
  • CROSS DEVICE CONVERSIONS
  • YAHOO DATA FEES
  • THIRD PARTY DATA FEES
  • ORDER MANAGEMENT FEE
  • MOAT IMPRESSIONS ANALYZED
  • MOAT AVOC
  • MOAT AVFH
  • MOAT MEASURABILITY RATE
  • MOAT AVOC RATE
  • SKIPPED ADS

For more information on ways to best utilize dimensions and metrics, check out Yahoo’s Developer Best Practices here 

Key Considerations

Verizon Media has the following limits:

  • The Reporting API supports reports that are up to 20 GB in size.
  • 500,000 row counts per day.
  • 60 GET requests per minute.
  • 300 GET requests per hour.
  • 12000 GET requests per day.
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